Your successful launch with Google AC / Daria Bogdanova (Google)

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Издатель
This talk covers the key success factors of launching UA campaigns for mobile gaming apps with Google. Gaming Growth Manager at Google Daria Bogdanova covers, among others, measurement and creative best practices.

Slides:
SlideShare – https://www.slideshare.net/flashgamm/your-successful-launch-with-google-ac-daria-bogdanova-google
Dropbox – https://www.dropbox.com/s/8q0kjo52odejct0/Your%20successful%20launch%20with%20Google%20AC%20%28Daria%20Bogdanova%29.pdf?dl=0

Contents:
0:00 – Intro
7:52 – Pre Launch Pro Tip
10:15 – Measurements for Launch
19:11 – Creatives for Launch
32:25 – Bids, Budgets, Structure
39:59 – Secret Tip
43:13 – Summary
45:27 – Q&A session


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